Every business owner wants people to notice their business, and there are many options when it comes to getting better results from your marketing efforts. Ideally, you should invest in opportunities that will help you strengthen your brand and make your business stand out. Corporate signage can be an excellent way to increase your branding in a tangible way, and give your business a competitive advantage by increasing recognition and the ability to remain top of mind. The more times your brand pops up where your customers might be, the more often they will think of your business.
The worst thing that can happen to your business isn’t a recession: it’s being the best kept secret in your marketplace. You know that your solutions are superior to your competition, and that your satisfied customers sing your praises. But how do you ensure that you continuously stand out, drive brand visibility, and attract attention? The answer is simple: a quality and professionally-designed custom outdoor sign!
Whether you’re wrapping a single vehicle or your entire fleet, using vehicle wraps in Mississauga and across the GTA is a smart business investment. Here’s a recap of the key advantages:
• Cost effective: When it comes to generating brand awareness and visibility, vehicle wraps get the job done for a fraction of the cost vs. conventional advertising and marketing. According to FleetFinancials.com: “In a single year, one vehicle’s signage garners about 8.4 million impressions at a cost-per-thousand that’s far less than newspaper ads, stationary billboards, and other forms of promotion.”
As a business owner, you know the critical difference between an investment and an expense.
An investment delivers ROI, deepens competitive advantage, and powers your business forward. An expense is at best necessary for your business (like your electricity bill), and at worst a regrettable decision.
Considering this distinction between investments and expenses, you may be asking an important question: is a lobby sign a worthwhile investment or just another expense for my business? The short answer to this is that it’s definitely an investment!
Vehicle wraps are known to be one of the most cost-effective ways to spend your marketing budget. With advertising vehicle wraps, your message can be powerfully displayed 24 hours a day, 365 days a year. Using a vehicle wrap in Toronto or another busy city means that your message can be seen by tens of thousands of people every day.
While windows are a coveted design element to add natural light and a sense of openness to a space, they can raise some privacy concerns, particularly in business and office settings. Fortunately, there’s an easy way to enjoy the natural light provided by windows while protecting the privacy of your employees and customers. Applying frosted film to windows will allow light to enter your space while reducing or eliminating the windows’ transparency. From enhancing privacy to making your space more visually appealing, here are five reasons to consider installing frosted window film in your business:
For businesses, there are few things more important than making a positive first impression. If you are trying to increase brand awareness and connect with passersby around your brick and mortar locations, strong visuals are key. In fact, you may be surprised to learn just how effective commercial signage can be for your business and your bottom line.
In Ontario, sign experts use guidelines from both the Accessibility for Ontarians with Disabilities Act (AODA) and the Americans With Disabilities Act (ADA) to produce custom signs to support buildings and commercial spaces accessibility compliance. AODA and ADA signs for Toronto area businesses should be an important part of every signage strategy.
Before a potential customer can even decide if they want or need your product, they need to know that you exist and where to find you! Every brick and mortar business needs professional building signs to generate brand awareness and trust, which will translate into sales and help grow of your customer base.
Lobby signs are an important addition to every business, as they serve as variety of purposes. These signs let visitors know that they’re in the right place and enhance the professional appearance of your business. They also raise brand awareness through the use of your company’s name, font, colours, and logo. What’s more, your business’s professional look will give your visitors more faith in your products and services, and your employees will feel happier and motivated knowing that they work for a company that takes pride in its brand and appearance.
