Looking to make a premium impression with visitors? Over half of the shoppers say they associate the quality of a business’s signage with the quality of its goods and services. That’s where acrylic signs can help. Acrylic has revolutionized signage by helping businesses like yours elevate its ambiance and enhance clarity.
Floor graphics have been around for decades, but they soared in popularity during the coronavirus pandemic. Offices, condominiums, healthcare providers, transit agencies, and virtually every other business began using them to encourage physical distancing.
There is a staggering 230,000+ businesses located in the Greater Toronto Area. Making your business stand out and reach your customers can be challenging without the right tools. That’s where building signs come in.
Truck wraps are a proven way to maximize your marketing budget. 3M’s research found that in a large city, a single wrap has the potential to get 16 million impressions. What’s more, commercial truck wraps provide businesses with the top return on investment!
How many customers come in because of your storefront signs? The International Sign Association says a business’s outdoor signage is responsible for a whopping 50% of its customers! Eye-catching signs are proven to compel people to visit the business, and they can even influence purchase decisions.
Commercial vehicles are one of the most powerful marketing assets a business can use. 3M found that in busy metropolitan areas, a single vehicle with a vinyl wrap can be seen by up to 16 million people! Add to that the incredible customizability of wraps, and you have a valuable marketing tool in your hands.
During the Coronavirus pandemic, floor decals gained mainstream recognition. Businesses, such as Walmart, hit the headlines for installing graphics to encourage physical distancing. While they are incredibly effective wayfinding signage, these signs are capable of so much more.
Floor graphics are versatile signs for businesses that unlock new avenues of advertising, branding, and wayfinding. However, not all vinyl graphics are the same. It is important to understand the types of floor decals that are offered to determine the right fit for your business.
In this blog, we’ll look at the two main materials used for printing custom floor graphics and help you decide which is the perfect choice for you.
Vinyl-based graphics are made of two layers: the base layer and the over-laminate. The base layer is the ‘foundation’ of the sheet, featuring strong adhesives on one side and the printed design on the other. The over-laminate layer is, as the name suggests, a lamination used to protect the base layer from damage.
The over-laminate enhances scuff resistance and gives the vinyl graphic a longer lifespan. Over-laminates also determine how non-slip the graphic will be and the type of finish it will have.
Companies such as 3M engineer a wide range of vinyls for floor use. For example, some options are those meant for indoor or outdoor use, those designed to handle cold weather, and slip-resistant graphics.
Until not long ago, custom floor graphics were exclusively made from vinyl. However, foil-based graphics have become more prevalent in recent years. Also known as contour floor graphics, they are ideal for areas that experience heavy foot traffic and vehicular wear, such as on walkways or roads. Instead of vinyl, foil graphics use aluminum as the base to increase their longevity.
If you will be installing graphics indoors, then vinyl is likely the right option for you. It hits the sweet spot of cost and durability, ensuring you will get the value you expect. Foil-based graphics are more suited for outdoor applications, such as sidewalks and tarmac. This is because foil graphics are better at handling vehicle movement and heavy foot traffic.
That said, there are other considerations, including:
It is advisable you speak to your signage team about the right material choice. There are many different grades of vinyl and foil graphics, and they will be able to explain your options to help you make the right decision.
SSK Signs has helped many businesses in Mississauga and the GTA install personalized graphics. Our team takes the time to understand your space, the kind of wear and tear expected, and your budget. We work with you to create branded sign solutions and take the hassle out of signage.
Talk to us today and start designing graphics for your space.
Lobby signs are known by many names, including entrance signs and reception signs. This category of signs is installed at entrances to enhance decor, offer directions, and brand your space in a tasteful way. Some of the most common types of signs used are:
Are you looking for a way to spruce up your office? One simple and effective option is to invest in wall graphics. Not only do they add a pop of color and personality to your space, but they can also be used to reinforce your brand and values. They are cost-effective, too, so you don’t have to spend thousands (or millions!) just to redecorate your space.
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