Staying ahead in today’s competitive business environment requires thinking outside the box. You need to find new ways to enhance visibility and capture your customer’s attention at first glance. Custom floor graphics allow just that. They make settings visually appealing and are a go-to for leveling up your marketing game.
What Exactly Are Floor Graphics?
Floor graphics are an attractive, eye-catching, and powerful marketing tool. They can help you communicate with customers better. Floor signs are made of vinyl sheets, which can be printed with any design and cut into any shape. They use pasted using strong but floor-safe adhesives, meaning you can install them virtually anywhere.
From retail spaces and events to corporate setups, here are four creative ways you can use custom floor signage to maximize marketing impact.
-
Interactive Advertising
People have become desensitized to the usual marketing methods, such as billboards and banners. Modern advertising requires more active engagement with the audiences. Enter floor graphics, which offer a multitude of opportunities for interactive advertising. By adding QR codes, games, or virtual and augmented reality features to your floor graphic, you can captivate attention. What’s more, they’ll help you bridge the gap between digital and physical marketing.
-
Branding Reinforcement
Custom-designed floor graphics can serve as brand ambassadors for your business. Strategically placing logos, taglines, or other such brand identifiers can imprint your brand’s image in the minds of potential consumers.
A great example is the viral marketing toy stores employed for the recent film, Barbie. Retailers installed Barbie-themed graphics to highlight the new dolls and leverage excitement around the movie.
-
Highlighting Promotional Offers
Since floor graphics are so easily noticeable, they are a great way to drive impulse purchases among customers. Adding special discount coupons, limited-time offers, or information about new product launches can drive impulse buys.
A recent survey by RetailMeNot found that two-thirds of people purchased something they weren’t originally planning to simply because of a special offer!
-
Signage to Nudge Purchases
Investing in a high-quality custom floor graphic can help direct customers towards your business.
By cleverly placing floor decals that advertise your products or services in crowded shopping malls, event venues, and the like, you can encourage customers to come check out your business’ offerings. In fact, 76% of American shoppers visit businesses for the first time because they find their signs appealing.
Are Custom Floor Graphics Safe?
Properly installed floor decals and graphics do not pose a tripping hazard. The strong adhesives prevent peeling. The grippy vinyl surface means the graphic is safe to walk on. You can expect your graphics to last several months easily, though that will depend on the kind of wear and tear they receive.
Leverage the Power of Floor Decals for Your Business
Floor decals offer an unconventional, therefore more effective way of cutting through the marketing noise. Plus, you can use them to unlock advertising opportunities and communicate with customers. The best part about a custom floor graphic is that the possibilities in terms of design and application are endless.
Discover how you can use floor graphics in your business. Book a free consultation with our team today.
