Over two-thirds of people say they associate the quality of a business’s building signs with the quality of its offerings. Your signs are ambassadors for your business, which means it is important to reflect your business accurately through their design, quality, and more.
In this blog, we’ll explore how to enhance your brand awareness through key design tips for building signage.
How Building Signs Can Boost Brand Awareness
Reinforce Your Brand
A building sign acts as a physical manifestation of your brand. No wonder 76% of people visit a business based on its signage. By incorporating your branding consistently into your signage, people will become more familiar with it, thus evoking feelings of trust and comfortability.
Protect Your Trademark
Whether you’ve registered your trademark or earned it through prolonged use, building signs will help protect it. A building sign will showcase that it is part of your brand, which is vital to avoid trademark abandonment.
Make a Commanding First Impression
Your exterior signage is one of the first touchpoints of your business with potential customers. An attractive and professional sign will make a positive first impression, setting the tone for the rest of a customer’s experience.
Stand Out from Competitors
Toronto and surrounding GTA cities are competitive marketplaces. Custom building signage is, therefore, an important way to differentiate yourself from competitors. While having the best products or services is excellent, eye-catching signs are particularly effective at attracting customers as well.
Put Your Best Foot Forward
A well-crafted sign reflects a professional establishment. 68% of people associate the quality of signage with the quality of a business’s products and services. Presenting the right image can help you maximize attention from customers and drive sales.
Demonstrate Your Creativity
Expressing your uniqueness is a great way to connect with customers. Showcase your creativity with custom building signage by integrating your business’s personality and making yourself memorable.
Get Noticed in Your Community
According to the International Sign Association, 85% of your customer base lives or works within five miles of your location. Installing building signage at or near your business will help it get noticed by a local audience. To maximize impact, ensure your signs are located somewhere they can be seen easily and frequently.
Design Tips from a Building Signage Company
Include the business’s name and logo, and you’re off to the races, right? Designing impactful signs takes a little more detail; here are a few elements to consider:
- Size the sign according to the needs of your audience
- Minimize visual clutter so people can read it at a glance
- Use your brand’s colors as the primary color palette for the sign
- Include LED lighting to maximize visibility; LEDs are far more cost-effective to operate than traditional bulbs
Work with a Leading Signage Partner in the GTA
The right signs can help unlock a business’s full potential, which is why working with an experienced building signage company is essential.
With years of experience and a reputation for high-quality signs, SSK Signs has become the go-to partner for businesses, large and small. Whether you need a new building sign for a towering high-rise or a storefront sign for your new business, we’re the team for you.
Book a free consultation to discuss your needs and bring your dream signs to life.
