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Case Study: SSK Signs and Strongco

Strongco Planning

Background Information

  • Which of your buyer personas will this case study target?
    The target is Fred but should be relevant to Mary as well.
  • Does this case study relate to a specific product, service, or vertical? If so, which?
    Project management and Vehicle/Fleet wraps
  • What should this case study demonstrate to your readers about your organization?
    Expertise in offering a full-service approach from designing concepts, passing by approval of multiple customized graphics, created to suit each Strongco’s line of business and its wide range of vehicle bodies, to SSK Signs’ ability to produce and install simultaneously several graphics package in different locations across Canada.

About the Client

SSK Signs and Strongco

  • What is the full name of the client brand?
    Strongco Corporation is a major multiline mobile equipment dealer with operations across Canada
  • What industry are they in, and what is their position within the industry?
    Strongco sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry.
  • What are important details about this client that should be shared?
    Strongco has approximately 500 employees serving customers from 26 branches in Canada. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, including National and Grove, Terex Trucks, Fassi, Sennebogen, Konecranes and SDLG.
Fleet graphics for Case in Brampton
Vehicle Graphics for Case in Brampton

Their Challenge

  • What issue, challenge, or pain point did the client want you to address?
  1. Represent graphically Strongco’s business divisions.
  2. Design multiple graphics packages for each one of Strongco’s divisions and unique vehicle bodies. Adjust the different products and phone numbers at Strongco’s locations across Canada.
  3. Install remotely and simultaneously vehicle graphics in several locations across Canada.
  • Why did they have this problem?
    Strongco came to realize that its fleet of vehicles could be employed as a media to advertise its equipment and services as well as its brand partners while enhancing its own brand awareness nationwide.
  • What were your client’s expected outcomes from working with a vendor to solve their stated problem?
    More than consistency Strongco expected from us high quality within graphics production and installations but more important a reliable and diligent partner willing to connect all the dots prior installation. From contacting the dealership to track down the vehicle’s delivery process, then, work on individual backward schedules to ensure that the truck would have the graphics already installed prior to delivery to their drivers.

Your Solution

  • How did you approach the challenge?
    SSK Signs experience working with Pusateri’s and Ten Thousand Villages designing and producing several signs and installing them in multiple locations helped us to approach Strongco’s challenging more diligently. After creating and approving design standards for each of Strongco’s line of business, we put in place a numerical system to identify each graphics package variation. That was the key to ensure a smooth and efficient process from placing orders to making the necessary adjustments on graphics, then producing and, finally, installing them.

    Package numbers are organized in a matrix system which can be updated as needed. With over 1500 combinations, each number identifies the line of business, vehicle body, location, phone number along with images and brand partners. Given the circumstances of being an ongoing project, the package ID# has not only helped SSK Signs to ensure a more effective communication flow with all parties involved but also a lean lead time.

  • How was your client involved in this stage?
    Although we are constantly interacting with several departments and layers of management across Strongco’s business divisions, Strongco marketing manager is the key contact and has been working very close with us since the very initial stage. All the decisions have been made collectively which has helped to address unforeseen challenges, natural when dealing with robust projects like this one, as well as it has enabled us to give rapid responses whenever is needed as the project was developed on a solid base and mutual understanding.

Result

Finally, would your client agree that you solved their problem or helped them achieve their intended goal?

To date, SSK Signs has completed close to a hundred vehicle wraps for Strongco. Strongco is pleased with the result and has committed to continue the program as they order new vehicles as leases expire.

Vehicle wraps are a great way for brands to gather a large amount of impressions for very little effort, and this has proven true for Strongco. For example, Strongco told the SSK Signs’ team that one of their service people parked his newly wrapped vehicle in his home driveway, and he saw a neighbour outside taking pictures of the vehicle. The neighbour owned a landscaping company and was interested in renting some of Strongco’s equipment. In a short amount of time, the vehicle wraps were already generating leads and providing the sales increase Strongco wanted.

Vehicle wraps were an excellent choice for Strongco, as the company had some brand recognition, but consumers were unsure of what they did. The images on the wraps made it clear to consumers viewing the vehicles that Strongco distributes construction equipment. This resulted in higher quality brand recognition for Strongco and more positive impressions. The vehicle wraps also boosted employee morale, as employees were excited to drive vehicles that looked better and represented their company. Strongco has already experienced positive results because of their new vehicle wraps and they expect the wraps to drive sales in the future.

Fleet graphics for strongco with volvo hauler in Mississauga
Vehicle Graphics for Case in Brampton

SSK Signs offers a wide variety custom signs and vehicle wraps for clients in all industries. If your company needs high quality vehicle wraps to promote your brand, SSK Signs has the expertise you need. SSK Signs is run by a team of professionals whose creativity and knowledge make them innovators in the signage industry. Contact us at 905-282-2225 to learn more about our vehicle wraps and vehicle lettering options, and request a quote.

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