Floor graphics were undervalued advertising opportunities until the COVID-19 pandemic. That’s when businesses recognized they are an excellent tool for wayfinding and marketing. In this blog, we’ll look at how floor signage can elevate your marketing.
Before We Begin, a Quick Recap
Think of custom floor graphics as large vinyl stickers applied to the ground. You can print graphics and messages of your choice, personalize the design, and install them indoors or outdoors. Besides managing queues, they’re a great marketing and advertising option. Here’s how they can help your business get noticed.
5 Ways Floor Graphics Can Help You Get Noticed
1. Leading the Customer Journey
Floor graphics are an easy way to simplify the shopping experience. You can use them to lead customers to products and promotions effortlessly. What’s more, you can use graphics to enhance the visibility of lesser-known products.
2. Attracting Attention with New Signs
Businesses have found replacing old signs has a tangible impact on sales. You can leverage that effect with cost-effective vinyl graphics. Refresh graphics regularly to keep messaging fresh and customers curious about your products.
3. Show Your Brand Every Step of the Way
Custom floor graphics are essential for branding your office. Use them in addition to wall murals and wall graphics to subtly add branding. Floor signs featuring your logo, brand colours, and ethos will help you make your space your own and create memorable experiences for customers.
4. The Not-So-Silent Salesperson
Strategically placed floor decals can effectively promote special offers, new products, discounts, and more. Install them in entrances and high-traffic areas to maximize visibility. Stores in malls, for instance, can use them to attract visitors, while professional offices can use them to draw attention to other offerings.
5. Maximize Seasonal Themes
Christmas, Black Friday, and back-to-school shopping seasons are among the most important for retail. Seasonal floor signs give you the flexibility to keep pace with the seasons and trends. Update your graphics for holiday sales, seasonal offers, and local and other events to decorate your premises and tug at customers’ heartstrings.
Are Floor Graphics Safe?
Worried adding graphics will add a slipping or tripping hazard? A very valid concern, but fortunately, vinyl floor graphics offer years of safe performance.
They add a high-grip surface to your floor and are effective even when they get wet. Correctly installed graphics will last months, if not years, without ripping or peeling. Note that the amount of foot traffic and the floor surface will affect the life of the graphic.
Plus, we have a wide range of finishes to choose from, including reflective wraps, glossy finishes, perforated wraps, and more.
Want to Use Floor Signage at Your Location?
Floor signs can unlock marketing opportunities and advertising potential when used correctly. Speak to our team to learn how you can use these signs at your premises. Our team works with transit agencies, retailers, educational institutions, and more. You will work with expert designers who will guide you every step of the way and ensure a seamless signage experience.
