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Business Signs

retail-businesses

“A business with no sign, is a sign of no business”

Types Of Signs

There are many different types and applications for custom signs. As each business is unique the requirements for signage in each business is also unique.

When people first start thinking about signs they typically recall the electrical signs they see on buildings – these can be provided by a sign company. But a full service sign company can provide a lot more. Basically any large object with words or images printed on them is a form of sign. These include lettering on doors, window graphics, wall graphics, wayfinding signs, ADA/AODA signs, etched glass film, vehicle wraps, and much, much more.

To help you think about the types of signs you will require, based on the type of business you are working for we have created the following templates.

A FedEx Office survey found that 76% of consumers had entered a new store based only on the signage.

 

Sign – Lead Times

Since custom signs are, well, custom, the length of time it takes to make them also varies. The time it takes to produce a sign, once a design has been approved can easily be established since all the variables have been identified.

The time it takes to get design approval will depend on how many people are involved in the approval process.

For exterior signs, permits are often required. Different by-laws have different requirements, so for planning purposes add approximately 4 weeks for the permitting task. (It is better to plan on slightly longer than it should take to eliminate the risk of a grand opening without the exterior signs.)

To help you plan your opening, we’ve created a handy checklist to help you identify the signs you need and the time it required to produce and install them.

Download Signage Checklist

Can I Get Any Colour I Want?

The short answer is yes, with the caveat that you pick a colour within the gamut of the printer. Colour management is a complicated and large subject. See Colour Management for more details.

A couple of quick facts:

  • The human eye can see about 32 million colours.
  • A good capture device, like a camera, can capture about 16 million colours. These are saved in a RGB colour workspace.
  • Another capture device may also capture 16 million colours – but not all the same colours – it depends on the colour workspace they are designed to work in.
  • Digital printers work in the CMYK colour workspace. Which means their gamut is different again.
  • A CMYK gamut usually fits inside a RGB gamut.

What this means in controlling colour is all the different print methods should be reviewed before selecting a key brand colour. Once you are sure your colours are within the smallest gamut to be used for printing you can reasonably assume they will display properly across all medias.

Note: The white point of a media will affect how colours are displayed.

 

Should I Get My Vehicle Wrapped

Are your customers local?

Do you acquire customers through advertising?

If you answered yes to both, than you should definitely consider a vehicle wrap as part of your marketing program.

Outdoor advertising is the most cost effective means to get seen by your potential customers. The added vantage your vehicle(s) have is they are mobile so they can be seen by a much large sampling of the local population than a static billboard.

When thinking about advertising on your vehicle there are a number of options. These range from lettering on the back or sides, a ½ wrap, a ¾ wrap or a full wrap. Talk with your wrap provider to determine which best suits your business and marketing objectives.

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