Channel letters are some of the most powerful signs available to businesses. It’s why you’ll find them everywhere, from Loblaw’s head office to your local health foods store. Why? Channel letter signs are extremely effective at getting your message across. In this blog, we’ll explain the key reasons why type of signage is a critical tool for visual communication and provide tips for designing impactful signs.
5 Reasons Why Channel Letters Are Powerful Marketing Tools
1. Access Constant Visibility with Channel Letter Signage
One of the most important elements in ensuring your business messaging is properly conveyed is its visibility. Illuminated signs allow you to market your business 24/7 and stay visible to potential customers day and night. LED channel letter signs are perfect because their personalized designs and stunning lighting options make them ambassadors for your business.
2. Let Creativity Do the Talking
Personalized signs allow you to differentiate your business from competitors and make your mark. With channel letters, you have the freedom to customize nearly every aspect of the sign. While choosing the colors and fonts you want is possible, there’s so much more. Create your ideal channel letters by selecting from a variety of lighting methods, mounting options, materials, and finishes.
3. Excite People with Branded Backlit Channel Letters
You can take your brand to the next level with high-quality letter signs. With a premium look, elevate the ambiance of your establishment and attract more potential customers. The wide range of design options also means you can capture the essence of your brand; consider including your logo, brand colors, preferred styles, and more.
4. Shine the Spotlight on Your Business
Illuminated channel letter signs offer tremendous customizability in lighting. Backlit, front-lit, open-face, halo-lit, and front/back-lit signs mean you can capture attention effortlessly. Your signage partner will help you find illumination options that complement your installation location and amplify your message.
5. Install Channel Letter Signage Indoors or Outdoors
Promoting a message effectively requires it to be seen by the maximum number of people possible. That’s where the versatility of channel letter signs is most effective; you can install these letters above storefronts, in lobbies, outside of conference rooms, and more. With the ability to install them both indoors and outdoors, the sky really is the limit for customizing these letters to your preferred location.
Design Tips for Getting Your Message Noticed
Whether you are looking to display a specific message or your business name with channel letters, here are a few tips to keep in mind:
- Use simple, sans-serif fonts for maximum readability
- Make the sign as large as possible within the desired location
- Invest in quality lighting to ensure years of hassle-free service
- Use high-quality materials, such as metal, for an effortlessly upscale look
Stunning Channel Letters at Competitive Prices
SSK Signs is the go-to signage partner for businesses in Toronto and across the GTA. Our customers rely on us for high-quality backlit channel letters, exceptional customer service, and continued value.
Book a free consultation with us today to find the right signs for your business.