Business owners spend a lot of time finalizing the perfect signage that can reflect what their business stands for. No matter how big or small your business is, do not miss the opportunity and grab the attention of your target audience by installing custom channel letters. They are one of the most common choices for illuminated outdoor signs and the reason is the professional outlook they provide to a business irrespective of what industry they belong to.
What Is a Channel Letter Sign?
A channel letter is a common type of signage used by businesses to display their brand, name or logo. It can be any number, letter or character in the form of a three-dimensional graphic. Channel letter signs can be customized into any shape, size, font and colour to suit the business requirements.
Channel letters were originally made from sheet metal, hand-formed into a channel in the shape of letters. Custom channel letters today are still made the same way, just on more modern equipment. There are a number of different ways to fabricate the letters depending on the application, installation location, and the designed viewing distance.
Channel Letter Signs By SSK Signs
At SSK Signs, a sign company in Mississauga, ON, we work hard to deliver signs that can turn your business locations into landmarks. We specialize in making high-quality channel letter signs that can grab passerby attention and promote a positive feeling about your brand. We only use high-quality materials to ensure our clients get durability and desired finish. When it comes to designing custom channel letters, the creative possibilities are endless, you will never run out of choices. Just get in touch with us and let’s get started.
More Insights On Channel Letter Signs
For standard fonts and sizes, there is also the option of molded plastic letters. Channel letters are not just for the exterior of the building, they can be incorporated on the interior in a shopping mall or business lobby.
Besides letter height, depth, and font there are lighting options. Channel letters can be illuminated or non-illuminated to create a 3D effect. They can be made in a way that the front face is lit with LEDs, which allows for the option of colour for the front faces. The other lighting option is to have the light exit the back of the letter and bounce off the wall for a backlit, reverse-lit, or halo-lit effect. It is also possible to have the front faces show one colour during the day and a different colour at night. Let’s understand in-depth the various types of channel letters:
Face-lit Channel Letters
These are the most used channel letters and are also known as standard channel letters. These use LED or neon lights to illuminate the face of the letters and make them look attractive. The front translucent acrylic shines from the lights concealed inside the letter itself. These letters are visible from a distance and can be customized according to your preference.
Reverse-lit Channel Letters
Also known as halo-lit or back-lit signs, these letters reflect the light from the LED bulbs onto the wall they are mounted on, which gives a reflective halo effect. These letters are typically made of aluminum to reflect the light back and give a halo effect. These LED channel letter signs can be customized in several colours, textures, and shadows.
Combination-lit Channel Letters
You can also use a combination of the face-lit and reverse-lit channel letters, which are known as combination-lit channel letters. These have an acrylic face with a clear back that allows the front to be illuminated with one shade and have a different, contrasting colour reflecting from the back. This way, businesses can have storefront channel letters with a red front light and a blue halo effect lighting at the back.
If you’re considering custom channel letters for your business in Mississauga, Brampton, or Toronto, call SSK Signs today.
Channel letters are a great choice for:
- Company branding on building exteriors
- Interior business branding
- Lit letters or numbers to identify specific areas
Uses for Channel Letters
Choosing custom channel letter signs for your business can help you attract more people. Whether you are looking to create an elite brand image or draw more customers, custom channel letters can be a great way to go. Here is how your business can benefit from channel letters:
Better Visibility
Channel letters have a better visual impact than other types of signs. Illuminated channel letter signs can be seen from a distance and improve your sign’s readability. This means channel letters can grab more public attention than other traditional signs.
Cost-effective
Channel letters use LED lights, which are energy-efficient and save your power costs. The overall cost of channel letters is much less in the long run. These letters are sturdy and durable, so you don’t need to worry about replacing them often. Get in touch with us to get an estimate for the price of channel letters for your business.
Customizable Options
The choice of colour, texture, font, shadow, and lighting for channel letters is almost unlimited. Everything from the colour and font of the letters to the type of illumination and LED lights can be customized according to your brand theme and preferences.
The increasing competition of businesses in Toronto and nearby areas calls for creating a unique brand sign that attracts more people. At SSK signs, we ensure that you get the best solution for your business signage. Whether you are looking for something straightforward with a minimal design or a unique and intricate design, we can help you get the channel letter signs of your choice.
Not sure how to go about it? Don’t worry, we have provided channel letters for businesses throughout the GTA, such as Toronto, Brampton, and Mississauga. We are a full-service sign company in Mississauga with expertise in manufacturing all types of custom business signs and wraps that companies need to expand their reach, grab more attention, and earn more profits.