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Channel Letters


Channel letters were originally made from sheet metal, hand formed into a channel in the shape of letters. Custom channel letters today are still made the same way, just on more modern equipment. There are a number of different ways to fabricate the letters depending on the application, installation location, and the designed viewing distance.

For standard fonts and sizes, there is also the option of molded plastic letters.

Channel letters are not just for the exterior of the building, they can be incorporated on the interior in a shopping mall or business lobby.

Besides letter height, depth, and font there are lighting options. Channel letters can be illuminated or non-illuminated to create a 3D effect. They can made so front face is lit with LEDs, which allows for the option of colour for the front faces. The other lighting option is to have the light exit the back of the letter and bounce off the wall for a back lit, reverse lit, or halo lit effect.

It is possible to have the front faces show one colour during the day and a different colour at night.

We’ve provided channel letters for business throughout the GTA, such as Toronto, Brampton, and Mississauga.

If you’re considering custom channel letters for your business, call SSK Signs today.

Channel letters are a great choice for:

  • Company branding on building exteriors
  • Interior business branding
  • Lit letters or numbers to identify specific areas

Channel Letters FAQs

Channel letters are custom-made metal or plastic letters commonly used in exterior signage on public and commercial buildings, and are often internally illuminated. Channel letter signs can be recognized by their hollow interior, since the letters are manufactured by first creating the sides and then adding a front and back cover.
A reverse channel letter has a permanently affixed face and a removeable back. The lit versions would be mounted away from the wall, so that the light forms a halo behind them, which is why they're often called “halo” or “backlit” letters. Reverse channel letters have a metal face instead of an acrylic one. They're also fitted with aluminum returns (the sides of the letters).
Halo illumination is another very popular form of sign illumination where the LEDs are installed to shine through the clear back to create a glow effect onto the wall or backing panel that the sign is mounted too.
A raceway is a rectangular sign mounting structure that also serves as an enclosure for the fasteners and wiring. By attaching the channel letters to the raceway there will be fewer mounting holes required when installing the sign.
Channel letters may be flush mounted (attached directly to the building facade), or they may be mounted on a raceway or wireway.