Great Businesses Need Great Signs
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FAQs

 Letter heights on signs.

Letter Height Max. Readable Distance Distance for best impact

3”

100’

30’

4”

150’

40’

6”

200’

60’

8”

350’

80’

9”

450’

90’

10”

500’

100’

12”

600’

120’

15”

750’

150’

18”

850’

180’

24”

1200’

240’

30”

1500’

300’

36”

1800’

360’

42”

2100’

420’

48”

2400’

480’

54”

2700’

540’

60”

3000’

600’

 

Vector file formats

  • .eps Universal file format
  • .ai Adobe Illustrator
  • .cdr Corel Draw
  • .wmf Used in Microsoft programs
  • .cgm Computer Graphics Metafile
  • .swf Shockwave Flash
  • .cad Cad or Autocad
  • .svg Scalable Vector Graphics, XML based

Guerrilla Marketing

Ten things advertising copy should always be:

  1. Readable
  2. Informative
  3. Clear
  4. Honest
  5. Simple
  6. Strategic
  7. Motivating
  8. Competitive
  9. Specific
  10. Believable

Guerrilla Marketing Field Guide
Jay Conrad Levinson and Jeannie Levinson

Ten things not to do with advertising graphics:

  1. Don’t let the art overpower the idea.
  2. Don’t let the art overpower the headline.
  3. Don’t let the art overpower the copy.
  4. Don’t let the art fail to advance the sale.
  5. Don’t let the art fail to grab casual readers or viewers.
  6. Don’t let the art fail to get the ad or spot noticed.
  7. Don’t let the art fail to be different.
  8. Don’t let the art be created in a hurry.
  9. Don’t let the art fight the product’s identity.
  10. Don’t let the art dominate the ad.