Letter heights on signs. |
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Vector file formats
- .eps Universal file format
- .ai Adobe Illustrator
- .cdr Corel Draw
- .wmf Used in Microsoft programs
- .cgm Computer Graphics Metafile
- .swf Shockwave Flash
- .cad Cad or Autocad
- .svg Scalable Vector Graphics, XML based
Guerrilla Marketing
Ten things advertising copy should always be:
- Readable
- Informative
- Clear
- Honest
- Simple
- Strategic
- Motivating
- Competitive
- Specific
- Believable
Guerrilla Marketing Field Guide
Jay Conrad Levinson and Jeannie Levinson
Ten things not to do with advertising graphics:
- Don’t let the art overpower the idea.
- Don’t let the art overpower the headline.
- Don’t let the art overpower the copy.
- Don’t let the art fail to advance the sale.
- Don’t let the art fail to grab casual readers or viewers.
- Don’t let the art fail to get the ad or spot noticed.
- Don’t let the art fail to be different.
- Don’t let the art be created in a hurry.
- Don’t let the art fight the product’s identity.
- Don’t let the art dominate the ad.