It’s not a unique idea for automotive dealerships to use professional signs to promote their brand and increase sales. But that doesn’t mean you can’t be unique in the type of signs you choose to use and how you use them. If you are still relying on the same type of signs your dealership has been using for years, don’t you think it is time to find out more about how to better use professional signs to support your business goals?
Just like the auto industry, the signage industry is always changing and bringing innovative and new designs to market. Many automotive dealerships have moved to using high quality vehicle wraps, custom outdoor banners, and even window graphics to support their brand and tell their business story to potential customers.
Professional Signs For Automotive Dealerships
Signs for automotive dealerships can help address three challenges commonly faced – how to attract new customers, how to build brand awareness, and how to showcase the professional and welcoming environment you create for your customers.
Some of the ways that professional signs can support your automotive dealership include:
- Introducing latest models using vehicle wraps
- Showcasing pre-owned vehicles using pylon signs or custom outdoor banners
- Announcing service specials using both indoor and outdoor signs
- Providing information on dealership hours and contact information using window graphics
- Providing privacy for negotiations with etched glass film
- Directing customers to the showroom, waiting room, offices and washrooms using wayfinding signs
- Showcasing awards, community contributions and testimonials using digitally printed wall murals
Keep in mind that each of these options should not be a stand-alone marketing tool. The key to effective signage is not only choosing the right type of signage but also to create a signage strategy that looks professional and is aligned with your key messaging and brand. When customers see that you have put time and effort into your dealership signage, they will know the value of the customer service you offer.
Signage Strategies For Automotive Dealerships
SSK Signs has vast experience in working with companies who want to increase the results they get from their signage. When you work with the SSK Signs team, you will be provided with a solution focused strategy that will include the best type of signage for your business while maximizing your budget.
In an industry full of competition, don’t let your automotive dealerships blend in with the rest. If you are ready to stand out and showcase the vehicles and services you offer, contact SSK Signs to request your free quote. We are committed to providing our clients with leading-edge sign solutions and look forward to helping you reach your business goals.