When it comes to impressing and delighting your customers, you certainly don’t take a one-size-fits-all approach — both because it’s bad manners and it’s bad for your business. In fact, according to research by Forrester, 77% of customers have selected, recommended, or paid more for a brand that provides a personalized service or experience.
However, if your commercial signage is generic and looks like it could be used by virtually any other competitor in your marketplace, then you are missing out on an ideal opportunity to boost your customers’ experience and your bottom-line. Fortunately, solving this problem is easy, fast, and surprisingly affordable: upgrade to a custom outdoor sign.
Here are the top 3 reasons why a custom outdoor sign is a smart and strategic investment:
1. Attract More Customers
According to a survey by FedEx, 8 in 10 customers said they entered a store or business entirely because they noticed and were impressed by its commercial signage.
2. Generate More Sales
In separate studies, researchers at the University of Cincinnati and the University of San Diego found that after upgrading their commercial signage, businesses enjoyed a 10% boost in sales, number of transactions, and profits.
3. Enhance Your Brand
Outdoor signs for business actively enhances your brand 24 hours/day, 7 days/week — but without having to pay an additional cent in marketing or adverting costs. Each time a prospective or current customer sees your brilliant custom outdoor sign, you are sending a powerful and positive message.
SSK Signs: The GTA’s Custom Outdoor Sign Experts
To learn more impressing your customers and increasing your bottom-line, contact the team SSK Signs today by calling 905.282.2225 or emailing [email protected] Whether you have a small business or a large enterprise, we will design your unique custom outdoor sign, and expertly handle installation and maintenance details.