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Creative Communication at Your Feet: Exploring the World of Floor Graphics

Floor graphics have been around for decades, but they soared in popularity during the coronavirus pandemic. Offices, condominiums, healthcare providers, transit agencies, and virtually every other business began using them to encourage physical distancing.

The effectiveness of this usage has introduced floor signs as the next big thing in signage. This blog is your complete guide to floor signs, from what they are to how they can be used for your business.

What Are Floor Graphics?

Floor signs are like stickers that you can install directly on your floor. They are made from a tough material called vinyl, which is incredibly customizable and durable. These graphics can be installed on most floor types, from hardwood flooring to cement sidewalks.

Vinyl floor signage is available in a wide range of finishes, meaning finding one that matches your desired aesthetic is a breeze.

What Can I Display on My Graphics?

There’s nearly no limit to what you can display in your graphics. You can print any design, pattern, or message onto vinyl and cut it into any shape, due to its versatility and high degree of customization. Multiple vinyl sheets can even be installed together to create an encompassing floor graphic.

Though graphics became prominent as queuing signs, distancing directions, and masking reminders during the pandemic, their use has exploded in variety now. Businesses use them to enhance visitor experiences, subtly brand the space, display advertisements, and guide people around their premises.

Creative Examples of Floor Signage

Wondering how you can use floor graphics at your premises? Here are a few examples to get your creative juices flowing:

  1. 3D Floor Graphics

3D floor graphics are all the rage. Check out this example for an Olay ad installed at a supermarket. The popularity of this design is a result of how eye-catching and memorable they are.

  1. Wayfinding Graphics

Colored lines, directional arrows, and floor-mounted directories have become popular at larger establishments. Warehouses, train stations, and even large office spaces use them to guide their customers’ experience.

  1. Decorative Graphics

Decorative signs are a great way to brand your space tastefully. You can display your brand colors, logo, business name, and more to elevate your space and build brand recognition. A common decorative use for floor graphics is displaying a graphic at the entrance with the business’s name and logo.

  1. Safety Signs

Vinyl graphics are available in anti-slip finishes as well, making them a great option for enhancing safety. Businesses use them to make slippery floors safer and warn people of hazards.

All the Other Details: Cost, Installation, and Lifespan

Floor graphics start from as little as $2.99 for thumb-sized stickers to over $500 for large graphics. The final cost will depend on the type of vinyl used, the complexity of the design, the size of the sign, and more.

Installation involves cleaning the surface thoroughly to ensure a secure seal between the graphic and the floor. Proper installation is essential for maximizing the lifespan of the graphics. Depending on foot traffic, your graphics can last anywhere from a few months to a few years.

Let’s Transform Your Space with Floor Graphics

Looking to engage with visitors in a creative way? Talk to us about floor graphics and more sign solutions. We love printing impactful, competitively-priced signs for businesses like yours. In fact, SSK Signs is the go-to signage partner for GTA businesses.

Posted in Floor Graphics



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