Advertising is the backbone of marketing. Marketing, in effect, is the backbone of businesses. Nowadays, you would not be able to get through a day without being exposed to some type of advertisements about a million products out there. Giant billboards right on your face, ad pop-ups on your computer or mobile devices, ad-wrapped vehicles (truck wraps, bus wraps), the list goes on and on.
Vehicle wraps consist of a printed vinyl sheet being wrapped around a vehicle. It is a method of advertising for many businesses. A standard wrap usually tends to be bright coloured and contains attention grabbing graphics. It is designed to attract other drivers or any person located within the sight of the car, truck, bus, train, boat or airplane.
Reflective vinyl is a specialty vinyl and is widely available in the market. Reflective vinyl are used to make custom signs as they can be cut into any desired shape and can be applied to most glossy surfaces. Commercial signs made with reflective vinyl are different from standard vinyl as the reflective metallic base results in reflecting back the light, this is especially noticeable at night. Reflective vinyl are used for many road and street signs.