Lobby signs can assume an amazing number of forms. From simple but powerful vinyl letters to frosted glass and channel letters with halo lighting, these signs really are as varied as the businesses using them.
However, styles and tastes do evolve over time. Graphic design trends cycle in and out of popularity; what was in vogue in the mid-80’s is likely to look dated now. How do you know when it’s time to upgrade your signs? Here are some pointers to help you make that decision.
Lobby Sign Fonts Are Dated
The choice of fonts is one of the deciding factors in the success of your company’s lobby sign. We’ve come a long way since the splashy neon lettering of Miami Vice, or the Moonlight font that’s reminiscent of 90’s sitcoms like Saved by The Bell.
Modern typography tends to be cleaner and more minimalist, partly due to the so-called “Apple Effect.” Where visual effects are used, they’re typically more sparing. If your lobby sign uses fonts or visual effects that are clearly out of date, contact SSK Signs, your sign company Toronto, to begin scoping a refresh.
Of course, there are exceptions to these rules! If you’re running a night club with a retro vibe, then bring on the neon signage. Just keep the pastel suits to a minimum, please.
Branding Doesn’t Match Your Lobby Sign
Re-branding is an expensive and laborious exercise, involving stakeholders from every department of your business. Still, it’s necessary from time to time, and often beneficial. If you’re looking at a re-brand, and need your lobby sign to match, call SSK Signs – your sign company Toronto and region.
Even the world’s largest, most successful companies need a brand facelift from time to time. Below are a few famous examples.
- Apple: from luxuriant lithographs depicting Isaac Newton to the modern, minimalist apple and bite silhouette, this iconic company has updated its brand several times.
- Audi: one of the world’s foremost luxury car brands recently underwent an overhaul, swapping out icons, typefaces, and screen fonts.
- Mastercard: no, you probably can’t use it to pay for that Audi. Still, this financial giant updated its colour palette and fonts to a much more contemporary and approachable style.
Time For An Upgrade?
When you’re ready to upgrade your lobby signage – for any reason – contact SSK Signs to request your complimentary quote.