Channel letters are one of the most common options for outdoor illuminated signs – and for good reason. They offer a professional business image no matter your industry. They are commonly made of metal or plastic and are used as exterior signs, but they can be used indoors, too.
Here are some ways you can incorporate channel letter signage in your business – both indoors and outdoors:
Brand Your Building Exterior with Channel Letters
If customers are traveling to your business for the first time, prominent signage will help them find their way. Your signs will help guide them and let them know they’ve arrived at the correct location. Illuminated channel letters will offer added visibility at night and in harsh weather.
The signs will also add branding to your building exterior to help your business stand out. If you’re a new business or new to the area, this signage is a key feature that will help you get noticed and attract customers.
Add Branding to Your Interior Spaces
Indoors within your business, you can also use these signs to brand your space. In your lobby, common areas, and more locations, channel letter signage can add vibrancy to your space. For example, in your lobby, channel letters behind a reception desk will command attention to your business name and transform a blank wall into a brand touchpoint.
Use Illuminated Channel Letters to Identify Certain Areas
If you’d like to highlight certain areas of your business and make them easy to find, lighted signs are a great solution. They can be used to draw attention to the checkout, reception area, fitting rooms, and more spaces that your guests are looking for.
Choose Custom Channel Letters for the Biggest Impact
Rather than spelling out your business name in a generic font, choose custom signs. This will allow you to capture your company’s unique branding to create memorable signs that help keep your business top of mind. A professional sign company can support you in creating custom signs that use your brand’s fonts, colors, and logo to create a big impact.
Create Impressive Custom Channel Letters for Your Business with SSK Signs
To get started with these signs for your business, reach out to SSK Signs. We offer complete project management so that you get support in all phases of bringing your signs to life.
We provide service, solutions, and know-how for all your signage needs. To get started, connect with us to discuss your project ideas and request a quote.
