As a business owner, do you always feel pressed for time? Finding ways to maximize time and money are usually top priority when it comes to running a business. So we have to ask, are you taking advantage of an easy, yet effective way to market your company?
We’re talking about custom vehicle graphics. Vehicle graphic designs can wrap your company cars with your logo, your message and your contact information – your business will be advertised all day long! Other popular advertising methods such as participating in trade show events or direct mail marketing not only have a cost associated with them but either require additional staff hours or are only effective for a short period of time.
It is time you really thought about custom vehicle graphics and what they can do to support your brand. Here are the top four benefits, business owners report as a result of branded vehicle graphics:
1. Being Familiar
You’ve heard it time and again, people like to do business with people they know. Having your branded company vehicles driving around town will make your company name and logo seem familiar to potential customers. Even if they don’t need your services immediately, they will be more likely to choose your company at a later date from a list of options if they recognize your company name.
2. Looking Professional
Having a company vehicle that is covered in custom graphics looks professional. People will put trust in your company and believe that you are competent at what you do and are committed to serving people professionally. Many people often assume that companies who have vehicle wraps on cars are bigger than they often are or that they have been in business for a long time. This can be a great benefit to new businesses just starting out.
3. Effective Use of Marketing Funds
It is worth talking to a professional sign company to get some quotes on custom vehicle graphics. Several studies have indicated that vehicle wraps have a better return on investment from cost per view standpoint, as a result the brand touch points are much higher in comparison to investment made in the traditional advertising options. Did you know that, a vehicle wrap can last up to seven years!
4. Direct Sales
Business owners report people taking pictures of their branded cars so that they have the contact information when they need it. Other positive results include potential customers asking for business cards in parking lots or engaging in quick sales conversations when parked running errands or at another job.
While the benefits of having custom vehicle graphics are positive, you need to make sure that you work with a sign provider that has the expertise to produce a quality graphic that will give you the return on investment you are looking for. SSK Signs supports Mississauga and Toronto area businesses and can offer you experience and knowledge when it comes to creating your vehicle graphic designs. Call us at 905-282-2225 to learn more about how we can get your vehicle working for you.
