According to Statistics Canada, 15.4 million people commute to work. In Toronto alone, an average commute to work is 32 minutes. That’s a lot of time on the road. What a lot of time for commuters to see an advertisement on your company vehicle.
The goal of advertising is to attract attention to your business. Your advertising medium should be highly readable and include colour and occasionally pictures. Advertising dollars should be well spent. What better way to attract attention in a cost effective manner, than a business banner.