In the GTA’s competitive retail space,storefront signs are essential visual touchpoints. Given you have seven-seconds to capture the attention of passersby, your sign must make a bold impression on behalf of your business. FedEx Office’s survey found that nearly 76% of people visit a store based solely on its signs and replacing storefront signage can potentially net a 10% increase in sales.
Find out in this blog how you can use storefront signs to make a bold impression and boost your business’s revenue.
Enhance the Visibility of Your Storefront Sign
The fundamental goal of any storefront signage is to be seen and understood fast. Hard-to-read signs or ones that go unnoticed are, thus, ineffectual. Common reasons for these results are that signs for the storefront are poorly located, meaning few people can see them. Similarly, poorly designed signs can also lower legibility, making them hard to read.
For maximum visual impact, pay attention to the size and location of your signage. Simply, larger signs are easier to read from a distance. Also, make sure your signs aren’t obstructed by anything, such as trees, lampposts, or other signs.
For legibility, choose large fonts that people can read effortlessly. High-contrast colours will also help the text stand out against the background. For example, a light-on-dark or dark-on-light colour scheme generally works best for legibility.
Ensure Consistency in Branding
Storefront signs present your brand identity to the public, which is why they must be consistent with the overall branding strategy of your business. Include your logo accurately, the same colour palette, and design motifs as outlined by your branding guidelines. Consistency will help to reinforce brand recognition and reduce customer confusion.
Your sign should also match customers’ expectations. For instance, if you’re selling high-end products, your sign should convey a sense of luxury. A metal channel letter sign would be a great fit. Conversely, a colourful sign would be better suited for a children’s toy store, as it will capture the attention of your target market.
When working with a reputable sign company for your signage, they can show virtual mock-ups of your sign against your store’s backdrop. That way, you can visualize the sign before approving its design.
Leverage Illumination
Lighting isn’t just a striking visual feature; it is known to create a sense of excitement for customers. Proper lighting ensures that your sign will be easily readable day and night. Also, lighting unlocks customization options that allow you to make your sign even more visually appealing. Ambient lighting, such as backlighting, casts a gentle glow and creates an upscale appearance. Stark lighting, such as front lighting, makes the sign extremely easy to read, which is ideal if you are looking to stand out on a crowded street.
LED lights are the preferred choice for signs for the storefront because of their energy efficiency and long-lasting performance. Natural Resources Canada says LEDs are up to about 90% more energy efficient than traditional bulbs and over 15 times longer lasting; they also provide bright, uniform illumination that is available in a wide range of colours.
Elevate Your Presence with Storefront Signs Near Me
SSK Signs is a go-to signage partner for businesses in Toronto and the GTA. Our team helps businesses identify cost-effective storefront signs that deliver the visual impact and value they expect.
Book a free consultation to discuss your needs with our GTA-based signage expert today.
