Pylon signs help businesses rise above their competitors and advertise themselves widely. If you want your business to be noticed by passersby and drivers, pylon signs should be at the top of your wish list for signage.
They are popularly used at Multi-tenant properties, such as shopping complexes and malls to allow multiple businesses to promote themselves in one place. Gas stations, dealerships, and establishments with drive-through food services, also use pylon signs near you. Some businesses even use pylons to unlock new advertising revenue streams.
Pylon signs are impactful and unique, but extracting marketing potential from your pylon signs requires a careful assessment of your business. In this blog, we will outline all the strategies you can use to accomplish this assessment and ensure your signage is deriving the most value.
What Are Your Goals?
Are you looking to grow brand awareness? Do you want to advertise your business? Will you be promoting products and services in real-time? Will you use the sign to guide people to your business?
You must have a clear idea of your sign’s purpose so you can choose a fitting style, message, and place to install it. For example, if your intention is to boost advertising, your sign may include a digital sign face to allow real-time updates and be installed next to a busy roadway. On the other hand, if your goal is to guide shoppers to a parking area, a pylon sign that has a large directional arrow and incorporates the business’s branding would be perfect.
Once you know what you intend to achieve with your sign, you can optimize it for that specific purpose.
What is Your Business’s Identity?
Though pylons are prominent signage, they may not be suitable for all types of businesses or purposes. A law firm, for instance, is not an obvious candidate for a pylon sign because its clientele expects the branding to be more subtle and professional. A gas station or drive-through, however, is a prime candidate for a pylon sign because drivers want to be informed of its existence well in advance of reaching it; this gives them enough time to decide to stop and safely proceed to do so.
Evaluate your business model, customer expectations, and industry needs to understand if pylon signs are the right option for you. If you aren’t sure, speak to an experienced pylon sign company, like SSK Signs, to help you assess your audience and requirements.
How Much Space Do You Have?
Not all businesses have the space to install pylons, such as if you are on a busy street or in a shopping complex. There also may be zoning restrictions or property by-laws that preclude you from installing this type of sign.
Schedule a site visit with one of our experienced signage professionals so they can assess if you have space or permission to install this kind of sign. In addition to erecting a sign, your business will need to provide access to small cranes to install the sign. Moreover, the surface may need preparation, such as installing a concrete base or building a sub-surface foundation.
Make a Bold Statement with Pylon Signs
SSK Signs is the go-to signage partner in Toronto and the GTA if you’re searching for “pylon signs near me” in the area. We are a trusted pylon sign company for dealerships, shopping complexes, hospitals, and small businesses for their pylon signs.
Our team provides end-to-end experience, assisting with everything from design to sign permits and installation. Book a free consultation to discuss your needs with our experts today.
