Brand consistency is key to marketing your business, yet many businesses neglect how big of a role professional signs play when it comes to creating a unified look. Consistent branded signage in all locations is necessary for continuity and for customers to be able to keep your brand top of mind. Whether you have one location or hundreds, customers need to be able to locate your business and be able to easily navigate the areas within them, in order to purchase your products and services.
One of the challenges that businesses have is knowing which type of signs are the best fit for their brand and how to create a congruent message using professional signs. It can be tempting to create corporate signage as needed or rely on each division or store to take care of their own signage, but the result is a disjointed effort that leaves both employees and customers confused.
Building A Brand Presence Using Professional Signs
When you are ready to create custom signs to communicate your brand, finding the right signage partners is the first step. SSK Signs helps companies in all industries create physical brand signage that clearly communicates products and services to consumers and helps to tell your business story. As a full service sign company, SSK Signs can help you create signage solutions that will cover both the interior and exterior of your business.
When you think of signs for business, most companies cover off the obvious basics like an exterior sign and a branded logo on the door. While these are two good uses for professional signs, there is so much more that can be done to create a brand presence using signage.
Some of the custom signs that can be used to create a consistent brand presence include:
- Lettering on doors
- Window graphics
- Wall and floor graphics
- Wayfinding signs
- ADA/AODA signs
- Etched glass film
- Vehicle wraps
- Point of sale or promotional signs
- Outdoor banners
- Lobby signs
Basically, any large object with words or images printed on them is a form of sign and should be part of your consistent brand message.
Quality Signs Build Your Brand
A FedEx Office survey found that 68 percent of consumers believe a store’s signage is reflective of the quality of its products or services. Similarly, 52 percent stated that poor signage deters them from entering a store. These results cement the fact that not only do you need to have a variety of signs that communicate your message, but that you need to invest in quality signs. Custom signs that align with your brand should always include a consistent logo and consistent brand colours. In addition, your signs need to be free of spelling errors, ripped or torn materials, and outdated information.
Ready To Build Your Brand With Custom Signs?
SSK Signs can help you build your brand using custom signs. Our expert team can create a signage plan that will ensure your business is best represented everywhere your clients look. We offer an extensive collection of signs, which means you will find exactly what you need, no matter what industry you are in. Call us now to get started at 905 282 2225.
