Vehicle wraps in Toronto are a highly-effective and surprisingly affordable way to boost brand visibility and engage potential customers. In fact, vehicle wraps have the lowest cost per million impression (CPM) rate of all forms of outdoor advertising, which is why they’re used by both small businesses and large enterprises to keep their brands top-of-mind.
If you’re thinking of adding vehicle wraps to your marketing and advertising mix, then here are five key factors that make all the difference between generating ROI and wasting your money:
Designing a business card is something that many businesses do on their own using an online app. However, designing effective and high-impact vehicle wraps in Toronto is a different story! It’s vital to work with experienced professionals who will help you make the right design-related decisions, and just as importantly, avoid the wrong choices.
This cannot be emphasized enough: poor quality vinyl won’t last very long, and will start to peel, fade, turning them into a branding liability instead of an asset. Make sure that you work with a reputable company that only uses high quality vinyl. As the old saying goes: you get what you pay for!
Before a vehicle wrap can be installed on a car (or truck, bus, RV, etc.), it must be meticulously prepared. This includes a complete professional-grade wash, and using a special solution to remove all wax residue. Every last inch of the car must be clean and wax-free, including crevices, fenders, trims, and more. Making mistakes or cutting corners in the crucial preparation stage will lead to unsightly dust “bumps,” and in many cases will eventually cause the vehicle wrap to lift and peel away.
All of the steps in the process described above are pivotal. But they will be completely useless if installation is mishandled — which is virtually a foregone conclusion when taking the “Do-It-Yourself” route, or handing this skilled job over to amateurs. Also keep in mind that installation includes final trimming, which is even more challenging and requires both precision and patience! If the excess vinyl isn’t correctly trimmed and tucked away, the overall look of the vehicle wrap will be flawed.
Once vehicle wraps have been installed and trimmed, the professional installer must carefully go over all recessed or curved areas with a heat source, in order to prevent the PVC from reverting to its original shape over time. Different manufacturers have various specifications. Generally, solid colors need to reach 45-50 degrees Celsius, while printed media needs to reach 85-90 degrees Celsius.