As a business owner, you know the critical difference between an investment and an expense.
An investment delivers ROI, deepens competitive advantage, and powers your business forward. An expense is at best necessary for your business (like your electricity bill), and at worst a regrettable decision.
Considering this distinction between investments and expenses, you may be asking an important question: is a lobby sign a worthwhile investment or just another expense for my business? The short answer to this is that it’s definitely an investment!
A lobby sign isn’t merely just another plaque for your wall. It’s a smart and strategic investment for three reasons:
Lobby Signs Increase Brand Awareness
Standing out in today’s crowded and competitive marketplace is more difficult than ever. Displaying professional and impressive custom signs in your lobby increases brand awareness so that you get — and stay — top-of-mind with your target audience.
Lobby Signs Make a Brilliant First Impression
An international research study revealed that, contrary to popular belief, first impressions don’t just influence us a little: they set the tone for how we perceive people and businesses into the future. A great lobby signs delivers a brilliant first impression and paves the way for a long, mutually beneficial relationship with your customers, vendors, suppliers, strategic partners, and all other stakeholders.
Lobby Signs are Affordable and Versatile
Not only are lobby signs refreshingly affordable, but they’re extremely versatile as well. For example, as your business evolves and your needs change, you can easily move your custom signs to other offices or locations.
The Bottom Line
As you can see, lobby signs are a smart and strategic investment that delivers ROI, deepens competitive advantage, and powers your business forward. To learn more, contact the custom sign experts at SSK Signs today by calling 905.282.2225 or emailing [email protected]. Our expertise is your advantage!