50% of customers visit a business due to its signage. Well-designed signs can effectively attract customers, build positive perceptions about a business, and encourage sales. Monument signs are some of the largest, most noticeable signs you can get for your business. Discover how you can get the most value from your signs with these tips.
Installing Monument Signs for Enhanced Visibility
Placing your monument sign in a highly visible location is crucial. It should be situated where it can easily catch the eye of passing vehicles and pedestrians. High-traffic areas near the main entrance or alongside busy streets are ideal locations.
Ensure there are no obstructions like trees, other signs, or buildings blocking the view. The goal is for the sign to be clearly visible from a distance and from multiple angles, guiding potential customers directly to your business.
The text on your sign should be simple and easy to read from a distance, too. Use large, clear fonts that are legible even when viewed quickly. Avoid overly decorative fonts that might be hard to decipher. High contrast between text and background enhances readability.
Include essential information such as your business name, logo, and possibly a tagline or key product. The message should be concise, focusing on the most important details that will attract customers.
Designing Modern Monument Signs for Your Business
Investing in a professionally designed monument sign can significantly impact its effectiveness. Hire a professional designer to create a visually appealing modern monument sign that stands out.
Use durable materials such as high-grade plastics, metals, or stone that can withstand weather conditions. Ensure the sign is well-crafted to avoid wear and tear over time. A high-quality design not only attracts attention but also conveys a sense of professionalism and reliability.
Note that your monument sign should reflect your branding. Use your brand’s color scheme to ensure consistency with other marketing materials. Incorporate the same logos and fonts as seen on your website and other promotional materials to maintain a cohesive look.
The style and tone of the sign should match your overall brand image, reinforcing your brand identity and making your business easily recognizable to customers.
Put the Spotlight on Your Brand with Electronic Monument Signs
Proper lighting ensures your sign is visible at night and during low-light conditions. Use LED lights to illuminate the sign, making it visible 24/7. LED lights are energy-efficient and long-lasting, reducing maintenance costs.
Focus lighting on important parts of the sign, such as your business name and logo, to highlight these areas and make them stand out. Electronic monument signs, with digital signboards, offer excellent advertising opportunities, too.
Ensure Regular Maintenance for Your Monument Signs
Regular maintenance is essential to keep your monument sign looking professional and effective. Clean the sign regularly to remove dirt, dust, and graffiti. Promptly repair any damage, such as cracks, fading, or broken lights, to maintain a professional appearance.
Seasonal checkups, especially after severe weather, ensure the sign remains in appealing condition. Well-maintained signs convey a sense of professionalism and reliability, enhancing your business’s image.
Work with an Experienced Team for Your Monument Sign
SSK Signs is the go-to signage partner for businesses across the Greater Toronto Area. We design, install, and maintain monument signage for condominiums, corporate offices, hospitals, educational institutions, and shopping complexes.
Book a free consultation to discuss your needs with our signage expert today.
