It is a great challenge to make your brand or business stand out from the competition. Even if you are successful, you have to continue it. This is where floor graphics come in. These are gaining rapid traction for promoting messages swiftly. It also helps that these graphics are quick to draw the attention of the audience. Other than the standard floor placement, these custom graphics can also be placed on stairs and stairwells. They can also be fitted on the ceiling and on the walls if you prefer.
Images are vibrant and detailed. These displays help you to promote any event and reach your target customer as they go about their shopping. Floor graphics also direct traffic and create brand identity. They can decorate for special events.
Floor graphics- one technology, five uses
One principal benefit of using floor graphics is that they are extremely versatile. A number of businesses utilize floor graphics in their office. Logos are presented for instant impact. Floor graphics users in retail have praised this kind of advertising medium due to its ability to save space. They are also positioned in key points all across the store to attract attention to important promotions or help with the Point-Of-Sale (POS) promotions.
A number of retail stores have exhibited a 30 percent sales increase when they incorporated graphics in the advertising efforts. This is due to the fact that most consumers look down at the floor but not towards the ceiling. The buying experience gets more fun and you can connect with the audience and the buying process. This is specially true for children who follow colourful floor graphics trails and parents will invariably accompany them on their journey. The product is thus always in front.
2. Short-Term Advertisements
Since this kind of custom graphics are used for a couple of months for each graphic, they make perfect sense to advertise the latest promotions and products.
3.Lead Customers To A Particular Product
A common problem among customers browsing through large stores is the difficulty in finding a particular product. These custom graphics make the best method to catch the attention of the target demographic. The floor graphics perform the task of showing the way to a product which many customers may forgo simply because they could not locate it. Other than guidance, customers are also led to products which they were unaware of and thus sales of this store could increase due to impulse buying.
Even if you are not trying to advertise, floor graphics can be utilized as an excellent way to recreate the space you want and provide the business an ideal décor to make a success inducing environment.
5. Provoking Positive Reactions
Stores having floor graphics installed to enhance the image of a particular brand showed 23 percent higher turnover compared to similar stores which do not have such floor graphics. The advertisements from floor graphics generated three times the positive reactions compared to other kinds of advertising employed within the store. These custom graphics can attract attention in creative ways. One example is of a sportsperson advertising sportswear. There could also be large footprints scattered in a certain direction over the floor and moving towards the shoe section. This kind of graphics have proved their usefulness as reliable floor markings in a number of public spaces like sports stadiums, bus stations or shopping centers. When there is an exhibition, floor markings are an excellent way to help a client navigate an exhibition hall.
The creative possibilities for floor graphics are almost endless. Contact a professional sign company to discuss how floor graphics can improve your sales or brand awareness.