Before a potential customer can even decide if they want or need your product, they need to know that you exist and where to find you! Every brick and mortar business needs professional building signs to generate brand awareness and trust, which will translate into sales and help grow of your customer base.
Ideally, building signage should be integrated into your entire sales and marketing plan. Surprisingly, many businesses are unaware of how many different ways there are to create custom building signs that can really make a difference when it comes to bringing customers in the door (and keep them coming back).
The team at SSK Signs has experience in creating building sign options in Mississauga and the surrounding Toronto area. They encourage businesses to consider more than just typical signage when it comes to choosing signs that will represent their brand. Let’s take a look at some top choices for good building signs.
Best Building Sign Options
It is important to note that good building signage needs to exist both on the outside and the inside of the building, and that brand consistency should be used for all signage, regardless of where it is located.
There are many excellent options when it comes to exterior signs on your building. Some top choices include channel letters, fascia signs, and 3D dimensional letters. In order to make sure your business is properly represented, consider:
- Showcasing your company name using channel letters
- Installing a monument sign to create a strong statement about your facility
- Using a fascia sign to draw attention to your retail location
- Adding dimensional numbers and letters to clearly indicate your building address
- Utilizing wayfinding signs to indicate parking, delivery areas and any safety hazards
Use quality interior building signage to continue the brand messaging used on your exterior signage. Send a message of professionalism and integrity when you include interior signs such as:
- Lobby and reception signage
- Room names or numbers
- Locations of restrooms, storage, closets and common areas
- Locations of products or services
Bringing It All Together
As you can see, there are plenty of opportunities to use signage to differentiate your building and your business. If you really want to get the most out of your signage, make sure you work with a professional signage company that can help you determine the best options for your building and provide you with a comprehensive plan that will cover all your needs. When it comes to providing custom signage solutions, SSK Signs will get the job done. Call us now at 905 282 2225 to discuss how we can help you.