How important is branding in today’s hyper-competitive and crowded marketplace? Here are some eye-opening statistics that confirm, beyond any doubt, that branding isn’t an optional nice-to-have — it’s a mandatory mission critical objective:
- 60% of consumers prefer to buy from brands that are familiar to them. (Source: Neilsen Research).
- For millennials, brand authenticity is the second only to loyalty discounts when it comes to choosing which businesses to support. (Source: Boston Consulting Group).
- 94% of consumers are highly likely to recommend a brand that they are emotionally engaged with. (Source: Gensler Brand Engagement Study).
- 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions. (Source: Reuters).
And so, the next big question is: how can your business cost-effectively increase your brand visibility, so that you generate more customers, more sales, more profits, and more success? The answer is simple and proven: invest in custom fleet graphics!
Here are the key reasons why custom fleet graphics will help your business get noticed and move ahead vs. get lost in the crowd and left behind:
- Custom fleet graphics boost brand recognition 15x more than any other form of outdoor advertising.
Over 95% of B2C and B2B consumers are reached through branded vehicle signage. - A single wrapped vehicle generates between 30,000 and 70,000 impressions each day.
- Within seven days of seeing branded vehicle signage, 29% of consumers said they were motivated to visit that brand’s business (online or offline).
- Vehicle signage is by far the cheapest form of outdoor advertising, with an average cost of less than $0.15 per thousand impressions; for comparison, the CPM for local TV advertising is around $12, for local newspapers is around $11, and for local radio is around $6.
- It takes consumers 5-7 impressions to recognize and remember a logo — which is why vehicle signage is far more effective than conventional billboards.
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To learn more about driving your brand with custom fleet graphics and surge ahead of your competition. Contact our team today by calling 905.282.2225 or emailing [email protected].
