Are building signs really that important for your brand? Absolutely, they are a vitally important reflection of your business’s branding. The right commercial building signage will make people feel welcomed, while poorly constructed signs can create a sense of doubt.
FedEx Office’s survey found that 68% of consumers believe that a business’s signs reflect the quality of its offerings. The International Sign Association also reports that 38.5% of people associate signs with the quality of experience they expect to have with a business.
The role of signs for commercial buildings is undeniable, however, how can you use them to enhance your branding? Let’s dive deeper into this valuable question together!
Using Building Signs to Grow Brand Awareness
- Communicating Your Brand and Vision
Building signs are often the primary means of communicating your brand to the public. They share your business’s story and set the expectations for the consumer experience. A well-designed sign is often used to convey a sense of professionalism at a law firm or create anticipation for an adventurous outing at an entertainment complex.
Given they are so prominent, they act as a representation of your brand too. By using your unique brand colours, graphics, and more, onlookers can build a sense of familiarity with your name, logo, and slogan. The more recognizable your business is, the more likely people will choose your business over less recognizable competitors.
- Making the All-Important First Impression
In marketing, most customers take, on average, seven seconds to establish their first impression of a brand. We recommend using commercial building signage to make a bold first impression, given that it is one of the first interactions that a customer has with your brand. An attractive sign will raise curb appeal and has the potential to draw customers into the business.
Unlock the Benefits of Signs for Commercial Buildings
Above all else, your building sign demonstrates your professionalism. A high-quality business sign is illustrative of management that cares for the business and takes pride in it. It’s why most businesses invest in quality signs and look after their upkeep.
A well-designed building sign also raises the ambiance of the business. It will make the establishment stand out from its surroundings and attract potential customers. Even a sign installed at a corporate headquarters can impact their bottom line.
Consistency, however, remains key. Your building sign should accurately follow your brand guidelines. That means it should have the same colour scheme, typography, and graphic design as the rest of your marketing materials. This will provide a consistent brand experience, which makes your business more recognizable to customers.
Essential Considerations When Designing Building Signs
When designing a building sign, make sure you establish a clear purpose. Will it be an entrance sign that people see just before entering the business? Will it be used for advertising by being installed high on the roof? Once you have a clear idea of its purpose, you’ll be able to optimize its design for the application.
Even if the sign is installed on private property or is set back from the main street, you will likely need a sign permit for it. Work with an experienced sign partner who can advise you on permits and how you can apply for one.
Install the sign at a place where it will be easily seen. As a rule of thumb, entrances and busy streets are ideal locations for building signage.
Work with SSK Signs for Your Building Signs
With years of experience and a track record of delivering exceptional service, SSK Signs is the go-to signage partner in Toronto and the GTA. Enjoy a seamless signage experience when you work with us for building signs.
Book a free consultation today and talk to our local sign expert who understands consumer preferences and marketing strategies.
