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3 Tips to Design Impactful Channel Letter Signs

Channel letter signs can be very effective when it comes to increasing the number of customers that visit your Mississauga business. Impactful business signs need to easily tell people who you are, where you’re located and what you have to offer. Exterior signs using custom channel letters are designed to make people take notice and are often a critical element in turning prospective customers into paying customers.

Having poorly executed channel letter signs can affect your reputation and your sales. However, when you take the time to create well planned and well-executed signs, your business will experience greater visibility and better brand recognition. Constructed using individual three-dimensional letters, channel letter signs can provide your business with the look you need to capture your audience’s attention.

Creating Custom Channel Letters That Support Your Success

If you think your Mississauga business could benefit from investing in non-lit or LED channel letters, start by making a list of what you’d like your ideal exterior signage to look like. A professional signage expert will be able to listen to your ideas and help you bring your vision to life.

To help you get started, here are three tips to create impactful channel letter signs for your business:

  1. Choose your letter size carefully. When deciding the best letter size, think about the most common distance that people will be attempting to view your sign from. Are you located in an area where foot traffic is most common, or do you have the potential to be seen from a roadway or highway?
  1. Placement matters. Even an expertly designed sign won’t be effective if it’s installed in the wrong spot. Channel letters need to be visible from a distance, as well as from multiple vantage points. Installing LED channel letters will certainly help with visibility, but their glow will only be so effective if only half the sign is easily seen.
  1. Make it easy to read. It should come as no surprise that font size and colour choice will have a big impact on the effectiveness of your sign. While channel letter signs do have a commanding presence, if your business name or logo isn’t clear to the reader when they try to read your message, you certainly won’t get the benefits you were hoping for.

Channel Letter Signs for Your Mississauga Business

If you want high-quality custom channel letters for your business, contact SSK Signs. Our team excels at providing signage solutions designed to showcase our clients and increase their brand visibility. Whether you need a simple sign or more complex LED channel letters to support your marketing efforts, our exterior signage options can be exactly what you need to draw more attention to your business. For more information, contact us today at 647 792 5716.

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