Challenge #1 – Attract Customers
Signs that attract customers are:
- Pylon Signs – To mark your location
- Building Signs – To identify the facility and the anchor tenants
- Monument Signs – To mark entrances
Challenge #2 – Direct Customers
Signs that help customers find what they are looking for:
- Exterior Wayfinding – To direct customers to parking areas, entrance doors, and delivery areas
- Interior Wayfinding – To find the retailer they are looking for, restrooms, emergency services and eating areas
- Window Graphics – Provide the hours of operations and highlight special events
- ADA/AODA Signs – To be as inclusive as possible
Challenge #3 – Promote the Tenants
Signs that help promote existing and new tenants are:
- Hoarding – To identify tenants that will be moving in as well as showing the finished look of any expansion projects
- Window Graphics – To highlight special events
- Elevator/Wall Wraps – To highlight new tenants or special events
